CLIENT
Serbian Center
Serbian Center
TITLE
Vlada Divljan – "Samo Jednu Ljubav Imam" Concert
Vlada Divljan – "Samo Jednu Ljubav Imam" Concert
RELEASE DATE
04. December 2024.
04. December 2024.
SERVICES
Poster Design, Video Editing
Poster Design, Video Editing
DESCRIPTION
About: Marking the 10-year anniversary of the passing of Vlada Divljan, one of the most significant music authors from the Balkans, his longtime friends and collaborators from the band "NeVladina Organizacija," led by Zdenko Kolar and Aleksandar Sandorov, will perform a tribute concert titled Samo Jednu Ljubav Imam.
Strategic Objective: The objective of the project was to develop a strong visual identity for the concert announcement that reflects the essence of Vlada Divljan’s legacy. The visual language needed to evoke nostalgia while appealing to both longtime fans and new audiences. The promotional materials had to be adaptable for multiple platforms, including print, social media, and video formats.
Visual Style: The design follows a 4x6 modular grid to ensure structured yet dynamic composition. The black-and-white portrait, typography, and asymmetrical layout were carefully chosen to reflect the raw emotion and authenticity of Vlada’s music. The use of a high-contrast blurred image adds an element of nostalgia while keeping the design contemporary.
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SHORT MOVIE
A promotional video was created to enhance the emotional connection with the audience. The video combines scenes and quotes from the documentary Nebeska Tema, a film about Vlada Divljan. The goal was to evoke the emotions of those close to him and allow the audience to feel and understand his impact through carefully selected moments. The pacing, music, and visual storytelling work together to create an engaging and heartfelt tribute.
