CLIENT
PARAISO Miami Swim Week 2024
PARAISO Miami Swim Week 2024
TITLE
Event Branding & Art Direction for PARAISO 2024
Event Branding & Art Direction for PARAISO 2024
RELEASE DATE
29. May 2024.
29. May 2024.
SERVICES
Art Direction, Event Branding, Digital & Print Design, Social Media, Large-Scale Signage
Art Direction, Event Branding, Digital & Print Design, Social Media, Large-Scale Signage
DESCRIPTION
About: PARAISO Miami Swim Week is the world’s premier swimwear fashion event, showcasing global brands and industry leaders. The event also includes the Summer Fashion Summit, a platform for discussions on sustainability, innovation, and future fashion trends.
Strategic Objective: The goal was to define the art direction for the 2024 edition while maintaining PARAISO’s vibrant, established aesthetic. The Summer Fashion Summit followed this direction but retained its unique character through its signature orange palette.
Visual Style: Dynamic layouts, bold typography, and vibrant color applications reflected PARAISO’s energetic spirit, while the Summit integrated more refined, editorial-style design elements. This approach ensured consistency across event spaces, print materials, and digital platforms.
Results: A wide range of assets was designed across print, digital, and large-scale formats, creating a unified but distinct brand experience. The cohesive branding elevated the event’s impact and received positive feedback from attendees and organizers.
