CLIENT
European House
European House
TITLE
Logo Meaning & Story Motion Design Video
Logo Meaning & Story Motion Design Video
RELEASE DATE
18. August 2024.
18. August 2024.
SERVICES
Motion Design, Storytelling
Motion Design, Storytelling
DESCRIPTION
About: The European House branding features a logo designed by Stefan Gajić. A motion design video was created to bring the logo’s meaning and story to life, visually breaking down its elements and making the connection to the brand’s identity clearer to the audience.
Strategic Objective: The goal was to craft a visually compelling narrative that communicated the symbolic meaning behind the logo, reinforcing the brand’s values while keeping the viewer engaged and informed.
Visual Style: The video employed smooth transitions and subtle animations to gradually reveal the logo’s elements, with a clean and sophisticated style that reflected the brand’s identity and emphasized the thoughtfulness behind the design.
Results: The motion design video effectively communicated the logo’s meaning, enhancing the brand’s identity and helping the audience connect with its refined, thoughtful presence in the market.
CHALLENGE
The challenge was to translate the logo’s story into a compelling visual narrative, balancing creativity with clarity. The video needed to clearly convey the symbolic elements of the logo while maintaining an engaging flow.
SOLUTION
The video was structured to gradually unfold the story behind the logo. By animating the logo elements, each transition and movement emphasized the deeper meanings and connections to the brand’s values. The video’s design maintained the sophistication of the logo while making its story accessible and engaging for the audience.
RESULT
The video successfully brought the logo story to life, enhancing the audience’s understanding of the European House brand. It served as a key asset for the brand’s launch, helping to establish a strong connection with the target audience and reinforcing the logo’s significance.
